The process of gathering data and insights about specific market segments or niche markets, typically discussed within marketing meetings. These meetings involve discussions on how to effectively research, analyze, and understand the unique characteristics, preferences, and needs of niche target audiences. Research methods, data sources, and strategies for gathering actionable insights are explored to inform marketing efforts and tailor messaging, products, or services to align with the specific niche market. Niche market research meetings play a pivotal role in enabling businesses to identify and seize opportunities within specialized market segments, thereby optimizing marketing strategies, customer engagement, and market penetration.
