The pattern of media coverage and public attention surrounding a particular topic or event. This concept is frequently discussed in media and public relations meetings, as it influences the timing and approach of communication strategies. News cycles typically involve phases of initial reporting, follow-up stories, public reaction, and eventual tapering of coverage. Discussions within these meetings revolve around monitoring and analyzing the news cycle, identifying opportunities for media engagement, and crafting messages that align with the prevailing narratives. Media and public relations professionals strategize on how to leverage news cycles to gain visibility, manage crises, or promote their organization’s interests effectively.
