A standout or unique functionality within an online meeting platform that distinguishes it from other similar platforms. It is the feature that sets a particular platform apart and makes it especially appealing to users. These features are typically highly valued and often become a primary reason for users to choose a specific platform over others. A killer feature could be an innovative collaboration tool, exceptional security measures, user-friendly interface, or any aspect of the platform that significantly enhances the meeting experience. Identifying and highlighting a killer feature can be a crucial marketing strategy for online meeting platform providers, as it helps attract and retain users who prioritize that specific functionality.
