Hold music is recorded music or audio played during an online meeting when participants are placed on hold or are waiting for the meeting to begin. It serves as a form of auditory engagement during periods of temporary inactivity, preventing silence or discomfort for participants. Hold music can also be used strategically to convey a company’s brand personality or to set the tone for the meeting. Additionally, it offers a professional touch, keeping attendees engaged and informed during brief pauses, technical adjustments, or when participants are joining the meeting.