The process of actively developing potential business relationships with individuals or organizations who have expressed interest in a product or service but may not be immediately ready to make a purchase. This concept is often discussed in sales meetings as it involves strategies to engage, educate, and build trust with leads over time, with the ultimate goal of converting them into customers. Nurturing leads typically involves personalized communication, offering valuable information, addressing their specific needs and concerns, and maintaining regular contact through various channels, such as email marketing or social media. By nurturing leads effectively, businesses can increase their chances of closing deals and fostering long-term customer relationships.
