Niche Market

A specialized and distinct segment of the broader market that may be discussed and targeted in online meetings to develop tailored marketing strategies and approaches. Niche markets are characterized by unique customer needs, preferences, or demographics that differentiate them from the general consumer base. During online meetings, businesses and organizations may analyze and deliberate on niche markets to identify opportunities for product differentiation and more effective marketing campaigns. Focusing on niche markets allows businesses to refine their products or services to meet the specific requirements of these specialized customer segments, ultimately enhancing their competitiveness and customer satisfaction.