Word-of-mouth promotion refers to the practice of spreading information about online meetings through verbal communication, often among colleagues, contacts, or team members. This organic form of promotion relies on individuals sharing their positive experiences or discussing the value of attending specific meetings with others. Effective word-of-mouth promotion can significantly increase meeting attendance and engagement, as it carries a sense of trust and credibility when recommendations come from people within one’s professional network. Encouraging word-of-mouth promotion within an organization can help boost participation and ensure that the right information reaches the intended audience, fostering a sense of community and collaboration.
