{"id":9319,"date":"2022-06-16T21:05:12","date_gmt":"2022-06-16T17:05:12","guid":{"rendered":"https:\/\/krisp.ai\/blog\/?p=9319"},"modified":"2024-03-29T17:48:19","modified_gmt":"2024-03-29T13:48:19","slug":"digital-transformation-trends","status":"publish","type":"post","link":"https:\/\/krisp.ai\/blog\/digital-transformation-trends\/","title":{"rendered":"6 Digital Transformation Trends Taking Over in 2022"},"content":{"rendered":"

From an \u201cowl\u201d that sits in your conference room providing 360-degree audio and video, to an AI-powered app that intelligently cancels out background voices\u2014many technology tools are leading the way in digital transformation for 2022.<\/span><\/p>\n

Below, we\u2019ll review the top digital transformation trends this year. But first, let\u2019s establish a definition.\u00a0<\/span><\/p>\n

What Is Digital Transformation?<\/span><\/h2>\n

In his book, <\/span>Why Digital Transformations Fail<\/span><\/i>, Tony Saldanha defines digital transformation as \u201cThe migration of enterprises and societies from the Third to the Fourth Industrial Revolution era. For companies, this means <\/span>having digital technology become the backbone of new products and services, new ways of operation, and new business models.<\/b>\u201d<\/span><\/p>\n

Like computers and the internet drastically changed society starting in the 1980s (Third Industrial Revolution), this Fourth Industrial Revolution, Saldanha says, will be “the melding of the physical, digital, and biological worlds today,” such as how brick-and-mortar stores now have online shopping too.<\/span><\/p>\n

Digital transformation is about leveraging technology to perform better as a business. The main benefits of digital transformation<\/a> include enhanced efficiency, increased agility, improved customer experiences, and new opportunities for growth and innovation. <\/span>It\u2019s not about the latest shiny object or doing enough to survive\u2014digital transformation is crucial to helping companies <\/b>thrive<\/i><\/b>.<\/b><\/p>\n

So what\u2019s in store for 2022? Let\u2019s dive in.<\/span><\/p>\n

The 6 Digital Transformation Trends to Watch in 2022<\/span><\/h2>\n

1. Employers will become more intentional about technologies that connect remote <\/span>and<\/span><\/i> in-person experiences.<\/span><\/h3>\n

From 2020 to 2021, digital transformation efforts focused on the transition to working from home, but in 2022, it\u2019s all about optimizing <\/span>hybrid work<\/span><\/a>\u2014striking the right balance between working remotely and collaborating in-person.<\/span><\/p>\n

How can tech help? Take the Meeting Owl, for example. It\u2019s a smart device that sits in an office conference room and projects 360-degree audio and video to remote meeting attendees. In an effort to mimic in-person collaboration, the Meeting Owl creates an immersive experience, zooming in on whomever is speaking at the moment. And its AI-driven Owl Intelligence System ensures the device gets smarter over time.<\/span><\/p>\n

Digital transformation in 2022 will continue to focus on blending in-person experiences with <\/span>remote work<\/span><\/a> benefits.<\/span><\/p>\n

2. The Great Resignation, coupled with customer fatigue and increased expectations, will force a shift to employee- and customer-centric experiences.<\/span><\/h3>\n

After the first year of the Covid-19 pandemic, employees started leaving companies in droves, termed <\/span>The Great Resignation<\/span><\/a>. In this candidate-driven market, employees have more options and are more selective than ever.<\/span><\/p>\n

On the flip side, customers have higher expectations than ever, too. According to a <\/span>2021 Forrester report<\/span><\/a>, 42% of customer service decision-makers think that customers expect faster customer service.\u00a0<\/span><\/p>\n

So how can you keep employees <\/span>and<\/span><\/i> customers happy? Companies that wish to thrive in this new era will need to leverage technology to deliver a better employee and customer experience\u2014a tall order, admittedly.<\/span><\/p>\n

But as with most things, the right technology can help. Employee experience software provides the data and resources to track and improve company culture and employee sentiment. And <\/span>customer experience software<\/span><\/a> can consistently measure and track CSAT and NPS scores, provide AI insights, and conduct surveys to ensure you’re meeting (or exceeding) customer expectations.<\/span><\/p>\n

In 2022, more than ever before, companies will be forced to think less of their bottom line and more of the people they serve. Interestingly enough, though, by focusing on the latter, the former will improve, too.<\/span><\/p>\n

3. Becoming more agile and flexible will be top of mind for businesses preparing for the next crisis.<\/span><\/h3>\n

The constant and often abrupt change forced by the pandemic made one thing clear: Companies that want to thrive must be able to adapt <\/span>quickly<\/span><\/i>. In 2022, after two years of reacting to sudden changes, organizations will finally have the breathing room to step back, evaluate their processes and technology, and find ways to become more agile, so the next crisis doesn\u2019t catch them off guard.<\/span><\/p>\n

According to <\/span>Adobe\u2019s 2022 Digital Trends<\/span><\/a> report:<\/span><\/p>\n

\u201cWhile 92% of senior executives agree that \u2018our ability to be agile will determine our success as a marketing organization,\u2019 only 31% of practitioners rate their organization\u2019s agility in responding to opportunities and disruptions that may arise 8 or higher out of 10.\u201d<\/span><\/p>\n

The Adobe report recommends focusing on training and development by looking at existing stacks and lessening the burden on employees by using automation capabilities, as well as investing in learning and development programs to improve workers\u2019 digital skills.\u00a0<\/span><\/p>\n

Additionally, the following technology will make agility and flexibility possible:<\/span><\/p>\n