{"id":8723,"date":"2021-10-14T21:27:46","date_gmt":"2021-10-14T17:27:46","guid":{"rendered":"https:\/\/krisp.ai\/blog\/?p=8723"},"modified":"2024-07-04T12:48:44","modified_gmt":"2024-07-04T08:48:44","slug":"creative-ideas-virtual-conference","status":"publish","type":"post","link":"https:\/\/krisp.ai\/blog\/creative-ideas-virtual-conference\/","title":{"rendered":"7 Creative Ideas For Your Next Virtual Conference"},"content":{"rendered":"

As a side-product of the pandemic, the concept of holding conferences <\/span>remotely<\/span><\/a> is probably very familiar to you by now. But for the purposes of explanation, a video conference is just like a regular conference, except it takes place over the internet. Businesses usually use conferences to discuss new ideas, celebrate a project launch, or layout plans for new campaigns. \u00a0<\/span><\/p>\n

Virtual conferences involve integrated video and audio, as well as application sharing and chat functions.<\/span><\/p>\n

They run just like an in-person conference would, with guest speakers, panels, audience Q&As, and speeches. However, the key difference here is that virtual conferences can be hosted anywhere, with guests appearing from all over the world. The only limit is your imagination. Well, that and the strength of your internet connection, perhaps.<\/span><\/p>\n

In any case, with the boom in virtual conferencing dominating the current business skyline, how do you make yours stand out? How can you market your conference as unique and exciting in an increasingly online-based world?<\/span><\/p>\n

This article will give you seven creative ideas to market your conference to the world. With our advice, your conference is sure to be the virtual event of the season.<\/span><\/p>\n

1. Social Media<\/span><\/h2>\n

Without an overly long preamble regarding the value of leveraging online marketing strategies in our increasingly internet-based working environments, social media really is one of the most important components of your virtual conference marketing endeavors.\u00a0<\/span><\/p>\n

It doesn\u2019t need to be fancy; in fact, we would recommend the exact opposite. Marketing your conference on social media could be something as simple as a quick tweet or a post about your conference. You can also include links to your website where people can find more information about the event.<\/span><\/p>\n

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When creating any kind of social media post, it\u2019s important to consider what platform you\u2019ll be using and to tailor your content accordingly.<\/span><\/p>\n

Here\u2019s a one-stop-shop for social media platforms and the kinds of posts you should be putting on them:<\/span><\/p>\n

Twitter:<\/b> Short, snappy sentences. Be as concise as possible. Use key hashtags to get people to see your event. Include a picture if you want, but be aware that it may detract from your message.<\/span><\/p>\n

Instagram<\/b>: Images are essential. Hashtags are also important here. You can use the \u201cReels\u201d function to post a short, professional video explaining more about your event.\u00a0<\/span><\/p>\n

Facebook:<\/b> Longer posts are more acceptable here, but keep it concise. Include an image and some keywords to reach a wider audience, and be sure to link back to your website or dedicated Facebook page.<\/span><\/p>\n

YouTube:<\/b> Try to keep your video short but informative. Make sure it is created with <\/span>professional audio<\/span><\/a> grading and a good set – nobody wants to watch a poorly lit video in a wobbly studio.<\/span><\/p>\n

2. Landing Pages<\/span><\/h2>\n

Once people know about your event, what then? Consider designing a landing page for your conference to maintain people\u2019s interest and inform.\u00a0<\/span><\/p>\n

But what\u2019s the difference between a landing page and your regular homepage?<\/span><\/p>\n

They can be similar, it\u2019s true. The key difference here is that your homepage will be an overview of everything your business does, not just this single event, and a landing page will be a specific page that your users will arrive at after clicking a link elsewhere.<\/span><\/p>\n

Your landing page should include important information about your event, such as the date, time, speakers, panels, and anything else you feel that prospective attendees will need to know.<\/span><\/p>\n

If your conference is about a specific launch of a product or service, use your current <\/span>product map<\/span><\/a> to make a quick list of its features. That way, people can decide if attending your event will be useful to them or not.<\/span><\/p>\n

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Here are some things you might need to consider or include when creating your landing page:<\/span><\/p>\n